Gnome Fest, in its third year, is a free event featuring music, food trucks, contests, and other activities that benefit the Humane Society of Southern Arizona. Gnome Fest is put on by Metro Gnome Music and Cycle To Go, a shop that sells and rents musical equipment as well as bicycles and accessories. At Gone Fest, participants are encouraged to dress as garden gnomes, and each year participants attempt to break the Guinness Book World Record for the Largest Gathering of People Dressed Up as Garden Gnomes.
JRC has worked to help promote Gnome Fest since its first year in 2012. This year, the PR goals were to bring more people to the event and publicize Metro Gnome Music & Cycle to Go as a local business. JRC updated the press release from the previous year and contacted local print, broadcast and online news outlets, along with blogs/Facebook pages related to biking and kids.
This year’s Gnome Fest took place on October 18 and was a success, with, at its peak, a total of about 150 participants. While the Guinness Book World Record was not achieved, there were many garden gnomes participating, and many new people found out about the shop. One family even bought a bike.
All in all, PR efforts resulted in a Top pick in the Tucson Weekly, a featured event in Caliente with a 3/4 page picture of last year’s Guinness World Record attempt, and a mention on KVOA Channel 4.